Karachi University launches new BS program in Mass Communications to be offered by the University of Karachi (KU).
Professor Dr. Khalid Mahmood Iraqi, the vice chancellor of KU, has announced that the school will be accepting applications for the BS in Digital Media Marketing starting in 2024.
At a ceremony conducted in the Department of Mass Communication’s Sarwar Naseem Hall, the degree was announced. Digital media marketing is important, and Dr. Iraqi said that young people should take this course.
In addition, he discussed the several degree programs that the institution has launched in the past few years, such as this year’s BS in Sports Business Management, BS in Human Nutrition and Dietetics, BS in Public Health, and BS in Poultry Science.
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The institution has chosen to allow graduates to enroll in BS DMM, just like students who have finished their intermediate education, due to the significance of BS Digital Media Marketing.
According to Dr. Asmat Ara, the chair of the Department of Mass Communication, KU is the first public university in the nation to offer this degree.
During the occasion, other speakers included Dr. Asif Iqbal, President of the Digital Marketing Association of Pakistan, and Manzar Ilahi, Head of Digital Output Geo Pakistan, who spoke about the significance of digital media marketing.
