Recently, WhatsApp revolutionized the way that brands, celebrities, and public figures engage with their audience through the WhatsApp Channels features. Channels, which were released in late 2023, let these users message their followers directly. Mark Zuckerberg, CEO of Meta, introduced four fascinating new capabilities for WhatsApp Channels.
Voice communications are now a possibility for administrators, enabling instant updates, behind-the-scenes sharing, and direct communication with followers. The inclusion of polls gives administrators an easy way to get feedback on a range of subjects, which improves communication.
Another big update is the ability for Channels to have several administrators. This is very useful for big brands or companies who need to monitor their channels actively and reply to comments quickly.
The option for followers to provide engaging channel updates on their WhatsApp statuses is a noteworthy feature that broadens the audience’s reach. It is unclear when exactly these features will be released to all users, but they are no longer in the testing stage.
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With these improvements, WhatsApp is demonstrating its dedication to giving users—admins and followers alike—a more dynamic and engaging experience.
WhatsApp is improving the way users communicate and exchange content on the network by introducing voice chats, polls, multiple admins, and follower-driven updates.
