The data-driven commerce platform known as “fdx,” which FedEx plans to implement in the fall of 2024, will be unveiled. This platform is designed to provide online businesses with all-inclusive e-commerce solutions that streamline client sales, supply chain management, and delivery coordination.
Fall elements from fdx will be integrated with current FedEx commerce systems, like access to ShopRunner members (a marketplace that FedEx purchased in 2020).
With the help of these new features, brands will be able to provide customers with exact shipment details and create individualized post-purchase experiences. It will also make use of FedEx’s extensive shipment network data to improve order management procedures.
FedEx’s global relations manager, Christina Meek, stressed that the company does not prioritize its marketplace business. Rather, the company wants to give companies digital tools and data so they can continue to be in charge of their customers’ experiences.
This move comes at a time when FedEx is up against fierce competition in the logistics space, particularly from Amazon, a firm that has long been seen as a threat to FedEx’s operations.
FedEx decided not to extend their agreement to carry Amazon freight via FedEx Express in 2019. Citing deteriorating performance, Amazon then forbade its merchants from using FedEx for Prime delivery during the holiday season. However, the following year, this prohibition was lifted.
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Amazon has been a fierce rival to FedEx and UPS; as of 2022, the online retailer surpassed both in the quantity of packages delivered to US homes.
This change happened within a few years after Amazon grew its logistics business, which was then mostly dependent on a network of highly supervised outside contractors—even though Amazon maintains that these contractors are not its employees.
