Google is introducing adjustments for European consumers per the EU Digital Markets Act (DMA), effective March 6th. The new policy allows users to tightly restrict data sharing across individual Google services like YouTube, Maps, and more.
Now that users may pick which services to provide access to, they have the option to stop sharing with any, all, or none of the approved services.
Popular services including Google Play, YouTube, Ad services, Search, Chrome, Google Shopping, and Google Maps are among those that are not linkable.
However, exchanging data will still be necessary in some circumstances, such as completing transactions or meeting regulatory requirements.
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Google highlights the advantages of integrated services, personalizing adverts and content, even with the update. Certain functionality may be lost when services are disconnected.
For instance, disconnecting Search and Maps may change how Search reservations display in Maps.
Although unlinking gives consumers greater discretion over how much data they use, Google is aware that there may be feature trade-offs.
In addition to affecting data sharing, the DMA restricts Google’s capacity to give its services top priority in search results, which increases competition.
Other digital behemoths like Apple, Meta, and TikTok are contesting the DMA’s designation in court, even though Google has accepted it.
